Growth
6 min
From 10 to 150 visitors a day in eighteen months
Positioning, content, a rebuilt site, a CRM, then an assistant wired into the acquisition data. The full account of one project, and what it produced.
Read the guideGuides
What I know, written down.
No technology watch, no model announcements. Guides on what actually happens when generative AI goes into a company of twenty to two hundred people.
GrowthMethodData privacySales automationBudgetInternal tools
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- Method
6 min
Training your team on AI is the wrong first step
A course almost always comes too early. What it cannot tell you about your own company, and the ten-day exercise to run before you book one.
Read the guide - Data privacy
6 min
Using generative AI without exposing company data
The six questions to put to any supplier, a four-level sensitivity scale, what the GDPR actually requires, and a checklist to run before you go live.
Read the guide - Sales automation
6 min
From meeting transcript to proposal the same day
The full operating procedure: what gets recorded, what the model drafts, where the human stays in charge, and what reaches the CRM by itself.
Read the guide - Budget
6 min
What generative AI actually costs a company
The five real budget lines, why model usage is the smallest of them, and a method for working out the return in hours freed rather than percentages.
Read the guide - Internal tools
6 min
Building your own tool instead of renting one
The cost of custom software has collapsed. What that changes for a smaller company, what kills an internal tool, and when buying is still the right call.
Read the guide
Next step
Reading is good. Knowing where to start is better.
The online survey takes five minutes and returns a map of your levers, with the build I would start with at your company.
Diagnostic
Étape 110 days
€9,500 excl. VAT · fixed fee, one area of the business
- A map of where the time actually goes in the area audited
- Each lever costed in hours freed, ranked by effort and by gain
- The data note: what leaves your systems, and where it is processed
- A three-month plan, naming the first system to build