Guides
No technology watch, no model announcements. Guides on what actually happens when generative AI goes into a company of twenty to two hundred people.
Sales prospectingAdmin and financeCustomer supportGrowthMethodData privacySales automationBudgetInternal tools
6 min
What generative AI actually changes about outbound prospecting at an SME, what it must never do alone, and the rules to follow before the first send.
Read the guide6 min
What to synchronise between accounting software and CRM, in what order, where generative AI adds something, and why monitoring decides everything.
Read the guide7 min
Why a chatbot bolted onto a misunderstood customer service function makes things worse, how to analyse every exchange, and what to automate next.
Read the guide6 min
Positioning, content, a rebuilt site, a CRM, then an assistant wired into the acquisition data. The full account of one project, and what it produced.
Read the guide6 min
A course almost always comes too early. What it cannot tell you about your own company, and the ten-day exercise to run before you book one.
Read the guide6 min
The six questions to put to any supplier, a four-level sensitivity scale, what the GDPR actually requires, and a checklist to run before you go live.
Read the guide6 min
The full operating procedure: what gets recorded, what the model drafts, where the human stays in charge, and what reaches the CRM by itself.
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The five real budget lines, why model usage is the smallest of them, and a method for working out the return in hours freed rather than percentages.
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The cost of custom software has collapsed. What that changes for a smaller company, what kills an internal tool, and when buying is still the right call.
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Diagnostic
Paid engagement8 days
€10,000 excl. VAT · fixed fee, one area of the business